Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. Public Relations for Marketing Management. Jefkins, Frank, BSc(Econ), BA( Hons), MCAM, FIPR, MInstM, MAIE, ABC How PR Differs from Advertising. Public Relations: Made Simple by Frank Jefkins. Read online, or download in secure PDF format.
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Home All editions This editionEnglish, Book edition: Physical Description x, p. Language English View all editions Prev Next edition 1 of 3. Author Jefkins, Frank, Edition 2nd ed. Public relations Contents Pt. In-house public relations departments and public relations consultancies.
Writing reports and proposals. Managing planned public relations programmes. Appreciation of the situation. Selecting public relations media. Role of the press officer.
Presentation of press material. Organizing public relations functions and events. Broadcast material and opportunities for public relations.
Working with jefkijs printer Pt. The Media of Communication. Video and visual aids. Seminars, meetings and conferences.
The psychology of communication Pt. Special Areas of Public Relations.
Public relations and marketing. The corporate image and the corporate identity. Corporate and issue advertising. Political and parliamentary public relations. Includes bibliographical references and index. View online Borrow Buy Freely available Show 0 more links Related resource Table of contents at http: Set up My libraries How do I set up “My libraries”? These 22 locations in All: Open to the public ; Edith Cowan University Library.
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